Please use this identifier to cite or link to this item: http://dlib.scu.ac.ir/handle/Hannan/464793
Title: The billion dollar BET :
Other Titles: Robert Johnson and the inside story of Black Entertainment Television
Authors: Pulley, Brett.
subject: Black Entertainment Television History.;Television broadcasting United States.;Johnson, Robert L., 1946 April 8-.;Executives United States Biography.;HE8700.8.P85 2004
Year: 2004
place: Hoboken, N.J.
Publisher: John Wiley,
Abstract: "The American dream is still alive, and if you don't believe it just take a close look at Robert L. Johnson, the founder of Black Entertainment Television (BET) and a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson, the son of factory workers and the only one among his ten siblings to attend college, parlayed a $15,000 loan in 1979 into Black Entertainment Television, one of the cable industry's richest franchises." "Written by award-winning journalist Brett Pulley, The Billion Dollar BET is the first-ever in-depth look at one of the most enigmatic and important entrepreneurs of our time. This revealing book offers a colorful portrait of a brilliant and relentlessly focused businessman, whose life is a window into race, culture, and capitalism. From Johnson's rural Mississippi roots and early years in blue-collar Illinois, to his graduate life at Princeton University and career as a cable industry lobbyist on Capitol Hill, The Billion Dollar BET traces his inspired climb to the top and his often controversial tenure at the helm of one of the most influential media outlets in the country. You'll discover how Johnson won the support of media titans John Malone and Sumner Redstone, and watch as BET begins to take on far greater social significance than even Johnson could ever have imagined. You'll also learn how Johnson handled pivotal events in the company's history, such as the public attacks on BET's program content and the decision to sell the firm to media giant Viacom."--Jacket.
Description: Online version: Pulley, Brett. Billion dollar BET. Hoboken, N.J. : John Wiley, ©2004 (OCoLC)654135367.
URI: http://localhost/handle/Hannan/464793
ISBN: 0471423637 (cloth).
9780471423638 (cloth).
0471735973 (pbk.).
9780471735977 (pbk.)
Appears in Collections:حمل و نقل

Files in This Item:
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0471423637.pdf3.68 MBAdobe PDFThumbnail
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Title: The billion dollar BET :
Other Titles: Robert Johnson and the inside story of Black Entertainment Television
Authors: Pulley, Brett.
subject: Black Entertainment Television History.;Television broadcasting United States.;Johnson, Robert L., 1946 April 8-.;Executives United States Biography.;HE8700.8.P85 2004
Year: 2004
place: Hoboken, N.J.
Publisher: John Wiley,
Abstract: "The American dream is still alive, and if you don't believe it just take a close look at Robert L. Johnson, the founder of Black Entertainment Television (BET) and a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson, the son of factory workers and the only one among his ten siblings to attend college, parlayed a $15,000 loan in 1979 into Black Entertainment Television, one of the cable industry's richest franchises." "Written by award-winning journalist Brett Pulley, The Billion Dollar BET is the first-ever in-depth look at one of the most enigmatic and important entrepreneurs of our time. This revealing book offers a colorful portrait of a brilliant and relentlessly focused businessman, whose life is a window into race, culture, and capitalism. From Johnson's rural Mississippi roots and early years in blue-collar Illinois, to his graduate life at Princeton University and career as a cable industry lobbyist on Capitol Hill, The Billion Dollar BET traces his inspired climb to the top and his often controversial tenure at the helm of one of the most influential media outlets in the country. You'll discover how Johnson won the support of media titans John Malone and Sumner Redstone, and watch as BET begins to take on far greater social significance than even Johnson could ever have imagined. You'll also learn how Johnson handled pivotal events in the company's history, such as the public attacks on BET's program content and the decision to sell the firm to media giant Viacom."--Jacket.
Description: Online version: Pulley, Brett. Billion dollar BET. Hoboken, N.J. : John Wiley, ©2004 (OCoLC)654135367.
URI: http://localhost/handle/Hannan/464793
ISBN: 0471423637 (cloth).
9780471423638 (cloth).
0471735973 (pbk.).
9780471735977 (pbk.)
Appears in Collections:حمل و نقل

Files in This Item:
File Description SizeFormat 
0471423637.pdf3.68 MBAdobe PDFThumbnail
Preview File
Title: The billion dollar BET :
Other Titles: Robert Johnson and the inside story of Black Entertainment Television
Authors: Pulley, Brett.
subject: Black Entertainment Television History.;Television broadcasting United States.;Johnson, Robert L., 1946 April 8-.;Executives United States Biography.;HE8700.8.P85 2004
Year: 2004
place: Hoboken, N.J.
Publisher: John Wiley,
Abstract: "The American dream is still alive, and if you don't believe it just take a close look at Robert L. Johnson, the founder of Black Entertainment Television (BET) and a man who has traveled the classic American journey from humble origins to unimaginable wealth. Born to a poor family in Mississippi, Johnson, the son of factory workers and the only one among his ten siblings to attend college, parlayed a $15,000 loan in 1979 into Black Entertainment Television, one of the cable industry's richest franchises." "Written by award-winning journalist Brett Pulley, The Billion Dollar BET is the first-ever in-depth look at one of the most enigmatic and important entrepreneurs of our time. This revealing book offers a colorful portrait of a brilliant and relentlessly focused businessman, whose life is a window into race, culture, and capitalism. From Johnson's rural Mississippi roots and early years in blue-collar Illinois, to his graduate life at Princeton University and career as a cable industry lobbyist on Capitol Hill, The Billion Dollar BET traces his inspired climb to the top and his often controversial tenure at the helm of one of the most influential media outlets in the country. You'll discover how Johnson won the support of media titans John Malone and Sumner Redstone, and watch as BET begins to take on far greater social significance than even Johnson could ever have imagined. You'll also learn how Johnson handled pivotal events in the company's history, such as the public attacks on BET's program content and the decision to sell the firm to media giant Viacom."--Jacket.
Description: Online version: Pulley, Brett. Billion dollar BET. Hoboken, N.J. : John Wiley, ©2004 (OCoLC)654135367.
URI: http://localhost/handle/Hannan/464793
ISBN: 0471423637 (cloth).
9780471423638 (cloth).
0471735973 (pbk.).
9780471735977 (pbk.)
Appears in Collections:حمل و نقل

Files in This Item:
File Description SizeFormat 
0471423637.pdf3.68 MBAdobe PDFThumbnail
Preview File