Please use this identifier to cite or link to this item: http://localhost/handle/Hannan/327766
Title: Creating and Delivering Value in Marketing
Other Titles: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
Authors: Spotts, Harlan E.
subject: Economics;Marketing.;Economics and Management Science;Marketing.;Business Strategy/Leadership.;Sales/Distribution/Call Center/Customer Service.;658.8;HF5410-5417.5
Year: 2015
place: Cham
Publisher: Springer International Publishing :.
Imprint: Springer,
Series/Report no.: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Abstract: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.   This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Description: Printed edition: 9783319118475.
URI: http://46.100.53.162/handle/Ebook/31562
http://localhost/handle/Hannan/327766
ISBN: 9783319118482.
9783319118475 (print)
Appears in Collections:Management

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Title: Creating and Delivering Value in Marketing
Other Titles: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
Authors: Spotts, Harlan E.
subject: Economics;Marketing.;Economics and Management Science;Marketing.;Business Strategy/Leadership.;Sales/Distribution/Call Center/Customer Service.;658.8;HF5410-5417.5
Year: 2015
place: Cham
Publisher: Springer International Publishing :.
Imprint: Springer,
Series/Report no.: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Abstract: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.   This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Description: Printed edition: 9783319118475.
URI: http://46.100.53.162/handle/Ebook/31562
http://localhost/handle/Hannan/327766
ISBN: 9783319118482.
9783319118475 (print)
Appears in Collections:Management

Files in This Item:
File Description SizeFormat 
9783319118482.pdf75.8 MBAdobe PDFThumbnail
Preview File
Title: Creating and Delivering Value in Marketing
Other Titles: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference
Authors: Spotts, Harlan E.
subject: Economics;Marketing.;Economics and Management Science;Marketing.;Business Strategy/Leadership.;Sales/Distribution/Call Center/Customer Service.;658.8;HF5410-5417.5
Year: 2015
place: Cham
Publisher: Springer International Publishing :.
Imprint: Springer,
Series/Report no.: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Abstract: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.   This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Description: Printed edition: 9783319118475.
URI: http://46.100.53.162/handle/Ebook/31562
http://localhost/handle/Hannan/327766
ISBN: 9783319118482.
9783319118475 (print)
Appears in Collections:Management

Files in This Item:
File Description SizeFormat 
9783319118482.pdf75.8 MBAdobe PDFThumbnail
Preview File