Please use this identifier to cite or link to this item: http://dlib.scu.ac.ir/handle/Hannan/32519
Title: Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Authors: Wilson, Elizabeth J.;Hair, Jr., Joseph F.
subject: Economics;Marketing.;Economics/Management Science.;Marketing.;Business Strategy/Leadership.;Sales/Distribution/Call Center/Customer Service.;658.8;HF5410-5417.5
Year: 2015
place: Cham
Publisher: Springer International Publishing :.
Imprint: Springer,
Series/Report no.: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Abstract: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Description: Printed edition: 9783319131436.
URI: http://46.100.53.162/handle/Ebook/32519
ISBN: 9783319131443.
9783319131436 (print)
Appears in Collections:مدیریت

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Title: Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Authors: Wilson, Elizabeth J.;Hair, Jr., Joseph F.
subject: Economics;Marketing.;Economics/Management Science.;Marketing.;Business Strategy/Leadership.;Sales/Distribution/Call Center/Customer Service.;658.8;HF5410-5417.5
Year: 2015
place: Cham
Publisher: Springer International Publishing :.
Imprint: Springer,
Series/Report no.: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Abstract: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Description: Printed edition: 9783319131436.
URI: http://46.100.53.162/handle/Ebook/32519
ISBN: 9783319131443.
9783319131436 (print)
Appears in Collections:مدیریت

Files in This Item:
File Description SizeFormat 
9783319131436.pdf72.53 MBAdobe PDFThumbnail
Preview File
Title: Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Authors: Wilson, Elizabeth J.;Hair, Jr., Joseph F.
subject: Economics;Marketing.;Economics/Management Science.;Marketing.;Business Strategy/Leadership.;Sales/Distribution/Call Center/Customer Service.;658.8;HF5410-5417.5
Year: 2015
place: Cham
Publisher: Springer International Publishing :.
Imprint: Springer,
Series/Report no.: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165.
Abstract: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Description: Printed edition: 9783319131436.
URI: http://46.100.53.162/handle/Ebook/32519
ISBN: 9783319131443.
9783319131436 (print)
Appears in Collections:مدیریت

Files in This Item:
File Description SizeFormat 
9783319131436.pdf72.53 MBAdobe PDFThumbnail
Preview File